Gordon Bethwaite
Head of Marketing, Eye Care
Viatris
Biography
Gordon Bethwaite is a seasoned ophthalmic industry executive with 25 years of global leadership across start-ups, commercial stage companies, and major players in vision care. He holds a B.Sc. (Hons) in Applied Biology from Liverpool John Moores University.
His career spans senior roles including Director of Marketing for Carl Zeiss Meditec, Vice President of Sales & Marketing for Guardion Health Sciences, Chief Marketing Officer of Tear Film Innovations, and most recently Chief Executive Officer of Vitranu, Inc.
In his new role as Head of Marketing for Eye Care, Gordon is focused on Viatris’s commitment to innovation, access, and sustained impact, advancing solutions for patients and providers across a range of conditions.