Master Class Overview
The next session in the OIS Master Class series will explore strategies for successful commercialization of a new device or procedure. This invite-only program will feature didactic and entertaining presentations from area experts, followed by an audience-driven Q&A session.
Venue
Sheraton Grand Los Angeles
711 South Hope Street | Los Angeles, CA, 90017
(213) 612-3119
Agenda
Friday May 5, 2017
8:00 - 8:25 AM
Check-in & Networking Breakfast
8:25 - 8:30 AM
Welcome
Emmett T. Cunningham, Jr., MD, PhD, MPH, Managing Director - Clarus Funds
8:30 - 8:50 AM
Establishing Price and Reimbursement for your Device and Procedure
Kuo Tong, President - Quorum Consulting
8:50 - 9:00 AM
Q&A
9:00 - 9:20 AM
Preparing to Launch your Device and Procedure
William Hershfield, Principal - 1798 Consultants
9:20 - 9:30 AM
Q&A
9:30 - 9:50 AM
KOL Education and Development – Building a Marketing Strategy for your Device and Procedure
Tony Moses, President - A-Z Consulting
9:50 - 10:00 AM
Q&A
10:00 - 10:30 AM
Networking & Refreshment Break
10:30 - 10:50 AM
When and How to Commercialize your Device and Procedure Outside the US
Kris Morrill, Co-Founder - medeuronet
10:50 - 11:00 AM
Q&A
11:00 - 12:00 PM
Panel Discussion and Open Q&A
Participants:
Kuo Tong, President - Quorum Consulting
Kris Morrill, Co-Founder - medeuronet
Tony Moses, President - A-Z Consulting
Bernie Haffey, Chief Commercial Officer - SightLife Surgical
William Hershfield, Principal - 1798 Consultants
Moderated by:
Emmett T. Cunningham, Jr., MD, PhD, MPH, Managing Director - Clarus Funds
