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OIS@AAO Master Class

Master Class Overview

The next session in the OIS Master Class series will explore strategies for successful commercialization of a new drug. This half-day program will feature didactic and entertaining presentations from area experts, followed by an audience-driven Q&A session.

Speakers

Erin Parsons
Parsons Medical Communications

Scott Hunter
Shire

Brion Raymond
C2C Strategy Consulting

Kuo Tong
Quorum Consulting

Agenda

November 10, 2017

8:00 - 8:25 AM

Check-in & Networking Breakfast

8:25 - 8:30 AM

Welcome

Emmett T. Cunningham Jr., MD, PhD, MPH, Managing Director - Clarus Funds

8:30 - 8:50 AM

Establishing Price and Reimbursement for your Ophthalmic Drug

Kuo Tong, CEO - Quorum Consulting

8:50 - 9:00 AM

Q&A

9:00 - 9:20 AM

Preparing to Launch your Ophthalmic Drug

Brion Raymond, Founder - C2C Strategy Consulting

9:20 - 9:30 AM

Q&A

9:30 - 9:50 AM

KOL Education and Development – Building a Marketing Strategy for your Ophthalmic Drug

Erin Parsons, President & Founder - Parsons Medical Communications

9:50 - 10:00 AM

Q&A

10:00 - 10:30 AM

Networking & Refreshment Break

10:30 - 10:40 AM

When and How to Commercialize your Ophthalmic Drug in North America

Ram Palanki, PharmD, SVP of Commercial, Americas - Santen

10:40 - 10:50 AM

When and How to Commercialize your Ophthalmic Drug in Europe

Scott Hunter, Senior Director Global Marketing, Ophthalmology - Shire

10:50 - 11:00 AM

When and How to Commercialize your Ophthalmic Drug in Asia

Jehan Tamboowalla, VP, Head of New Products, Ophthalmology - Novartis

11:00 - 11:10 AM

Q&A

11:10 - 12:00 PM

Panel Discussion and Open Q&A

Participants:
Scott Hunter, Senior Director Global Marketing, Ophthalmology - Shire
Ram Palanki, PharmD, SVP of Commercial, Americas - Santen
Erin Parsons, President & Founder - Parsons Medical Communications
Brion Raymond, Founder - C2C Strategy Consulting
Jehan Tamboowalla, VP, Head of New Products, Ophthalmology - Novartis
Kuo Tong, CEO - Quorum Consulting

Facilitated By:
Emmett T. Cunningham Jr., MD, PhD, MPH, Managing Director - Clarus Funds

Venue

Hyatt Regency New Orleans

601 Loyola Avenue | New Orleans, LA, 70113

(504) 561-1234

Hyatt Regency New Orleans
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